Diwali shopping trends in Diwali 2024 on e-commerce platforms is characterized by a blend of tradition, sustainability, and personalization. Here are some key trends shaping consumer behavior, in the Festival of lights:
- Fusion Fashion and Sustainable Clothing: Shoppers are opting for ethnic fusion outfits, such as sarees with crop tops or kurtas with palazzo pants, combining comfort with a modern aesthetic. Additionally, sustainable fabrics like organic cotton and handloom textiles are gaining popularity as consumers prioritize eco-conscious choices.
- Personalized Gifts: Customization is a significant trend, with consumers preferring personalized items such as engraved jewelry, tailored tech accessories, and customized home décor. This allows for more meaningful and thoughtful gifting.
- Health and Wellness Products: Post-pandemic, health-centric products remain in demand. Shoppers are purchasing fitness gadgets, organic foods, and wellness hampers, reflecting a growing focus on health and well-being during the festive season.
- Home Makeovers: Many are taking the opportunity to revamp their homes with minimalist décor and smart furniture, focusing on functionality and aesthetics.
- Shopping trends in Diwali 2024 for mobiles and personal devices have shown significant movement towards newer technologies, attractive price cuts, and 5G smartphones. Consumers are focusing on value for money, opting for devices that offer 5G connectivity, large storage, and immersive entertainment options like Dolby Vision in TVs. Here’s a quick summary of what’s trending:
- Smartphones: A wide array of deals is available, with a focus on 5G models. Brands like OnePlus, Xiaomi, and Samsung are driving sales with flagship models such as the OnePlus 12 series and Xiaomi’s Redmi Note 13 series offering steep discounts. Mid-range and budget smartphones are also popular, with price cuts on models like Redmi 12 5G and the Redmi Note 12.
- Wearables and Accessories: Alongside smartphones, there are great offers on accessories like smartwatches and earbuds. For instance, those purchasing OnePlus smartphones can bundle their purchase with discounts on devices like the OnePlus Buds Pro.
- Personal Devices: Smart TVs, especially from Xiaomi, are also in demand. Their QLED and Smart TV models are featuring prominently in Diwali sales, thanks to their high-quality features and integration with Google TV.
- E-commerce Dominance: Online shopping continues to thrive due to the convenience, variety, and attractive discounts offered by platforms. Flash sales, big discounts, and limited-time offers on categories like fashion, electronics, and home décor are attracting a large number of shoppers.
Overall, Diwali 2024 is seeing a mix of traditional and modern preferences, with a strong emphasis on sustainability, personalization, and wellness. You can also checkout some of our recommended places for Diwali vacations this year.
Deals and shopping trends in Diwali 2024 on Amazon and Flipkart
Considering the overall sales during this season and the shopping trends in Diwali 2024, the most popular deals on Amazon and Flipkart spanned a wide range of electronics and personal devices, with shoppers flocking to discounts on smartphones, laptops, and other tech gadgets.
- Amazon:
- Smartphones: The Samsung Galaxy S24 and OnePlus 12 were major hits, with deep discounts on flagship devices, making them some of the most bought products.
- Laptops: Lenovo IdeaPad Slim 3 and Dell Thin & Light models saw steep discounts, driving strong sales in the laptop category.
- Smart Home Devices: Products like Amazon Echo Dot and Fire TV Stick were extremely popular, offering great value at discounted prices.
- Wearables: Smartwatches like the Noise Twist and Samsung Galaxy Watch 7 also attracted high demand.
- Flipkart:
- Smartphones: High-end models like the Motorola Razr 40 and Samsung Galaxy S23 Ultra were among the top-selling smartphones.
- Tablets: The Samsung Galaxy Tab S9 FE and Xiaomi Pad 6 were favored for their affordability after discounts.
- Accessories: TWS earbuds, including boAt Nirvana Ion and OnePlus Nord Buds 3, flew off the shelves due to their significant price drops.
Overall, electronics, including smartphones, laptops, and smart home devices, were the top-selling categories this Diwali on both platforms, benefiting from massive discounts and exchange offers.
